AI-powered appeal letter writer

for most charities, contracting an external copywriter to write your fundraising campaign makes sense. fundraising copywriters bring specialised expertise and experience in crafting effective appeal letters, maximising the chance of success. a consultant offers a fresh, objective perspective on the organisation’s messaging and brings valuable insights on what works well from a range of clients.

but the upfront cost can be expensive for charities with limited budgets and a small donor base.

using internal staff who have a deep understanding of the charity’s programs is arguably more authentic, flexible and cost effective. but writing persuasive and emotive appeals is a specialised skill. staff are often too close to the organisation, and buckle against internal pressure to use less emotive language.

AI-powered tools like this are not a silver bullet, but – given the right information – can generate appeal letters quickly and use its algorithms to tailor appeal letters for maximum impact. AI can also ensure consistency in messaging and donor experience.

so using an AI-generated appeal letter can be a useful tool for smaller charities to generate a well-structured and grammatically correct first draft. It still needs editing by humans to capture the creativity and storytelling essential for effective fundraising appeals.

so try this tool and be sure to provide feedback so we can improve the code. if you’d like professional support or coaching to develop a fundraising campaign please get in touch here.

write your answers to the following questions in a narrative format. this will work best if you already have a Case for Support. you can download the file by right clicking the link.

crafting an appeal:
the key elements of a letter that inspires generosity and support from your audience include:

  1. know your audience:
    who are they? resonating with your audience increases the likelihood of a positive response.
  2. tell a compelling story:
    illustrate the impact of your work with anecdotes, or real-life examples to connect your cause on an emotional level.
  3. highlight the need:
    clearly articulate why your cause matters and the specific need for funds. use statistics, facts, and figures.
  4. be transparent
    about how donations will be used and the impact they will have.
  5. make it personal: address donors by name if possible
  6. call to action:
    give clear instructions on how they can take action to support your cause.
  7. expres s gratitude:
    a heartfelt thank-you goes a long way in fostering long-term relationships.
  8. follow-up: say thank you and relay how their gift has made a difference

Business Information:

No business information found.

Word count for this document (about 400 words per page)?

Outline the basic story arc you want to tell? .

Start the letter with a heart-wrenching bang, tell a short story from one of the options below: #1: A surprising detail Write a short story that captures your supporters attention that is unique, emotional, or surprising (we will build on the detail with a wider narrative later) #2: A what’s possible question? Write a short story about the possibilities for change; how a donation can unlock a better tomorrow … #3: Imagine if … paint a picture of a terrible social or environmental problem using powerful words #4: I’m writing to you to tell it how it is … a big, epic lead that describes a current crisis or situation (i.e. humanitarian) .

Are there any real-life stories or anecdotes associated with this solution (I.e. use the perspective of another party, such as a beneficiary)? .

thank you, please send us feedback so we can improve this tool!