In my role working with nonprofits, I’ve seen firsthand the profound difference between organisations that have a clear, compelling case for support and those that don’t. If you’re a small charity grappling with limited resources and big ambitions, this foundational document isn’t optional — it’s essential.

What is a case for support?
Simply put, your Case for Support is the story and rationale that answers the crucial question: “Why should someone support your cause?” It’s more than a fundraising tool; it’s the heart and soul of your communications, informing everything from your grant applications to your social media content. Done well, it rallies donors, trustees, volunteers, and community members around a unified story of social change.

Why is it so important?

• Clarity and focus – a clear case for support sharpens your charity’s message. It forces you to articulate who you are, what you do, why it matters, and how funders make a difference.
• Consistency – with everyone referring to the same core messages, your charity gains consistency across speeches, funding bids, and campaigns. This builds trust over time.
• Engagement – a compelling case for support taps into donors’ emotions — it doesn’t just tell them facts but invites them to be part of the journey and solution.
• Efficiency – once you have a foundational document, creating content — from web copy to appeals — becomes much easier, saving precious time and energy.

The barriers for small charities
Let’s be honest: writing a great case for support can be challenging, especially for smaller charities without specialist comms or fundraising teams. That’s why I’m excited to share some free, practical tools to help you get started.

1. Step-by-step case for support guide
   On this website, you’ll find a FREE downloadable case for support guide. This practical resource walks you through key questions, recommended structure, and real-life examples — perfect for charities starting from scratch or wanting to refresh their approach.
2. AI case for support writer
   Writing from a blank page is daunting. Our FREE AI case for support writer is designed to give you a jumpstart. Simply answer a few questions about your charity, and our AI-powered tool will draft a first version of your case for support. You can then tailor it (because nobody knows your charity better than you), saving hours of time while unlocking new ideas.

Why work with a consultant?
While templates and AI tools are fantastic starting points, there’s a unique value in partnering with an experienced nonprofit consultant to develop your case for support. Here’s why:

• Fresh perspective – as someone slightly removed from the day-to-day of your organisation, a consultant can identify your most powerful messages and see your strengths — and your gaps — with new eyes.
• Tailored expertise – a consultant has the know-how to help position your charity in a way that resonates with funders, supporters, and the general public.
• High-powered tools – access better tools which use the latest high intelligence AI models
• Clarity – I often find nonprofit leaders and trustees are “too close” to the work to explain it language that moves supporters.
• Saves You Time – bringing in a professional takes the pressure off so you can keep focusing on frontline delivery.

If you’d like to explore bespoke support for your charity’s case for support, I can help. Just drop me a line via the website — we’re always here to help small charities make a big difference. Let’s tell your story — and inspire others to join you.